Packaging trends 2021 (color, size, shape)

The packaging of the product is the first thing that the potential consumer notices. At the moment, we are witnessing a real return to nature and the years gone by. This can be seen in many areas, in particular in interior styling and broadly understood nutrition. Since fashion plays such a significant role not only in the way of nutrition but also in how food products look, it is worth learning about the trends in 2021 packaging.

Packaging trends 2021 - glass packaging

More and more people pay special attention to nutrition issues. It is not only about what is on the plate, but also about the fact that consumption generates as little waste as possible. It must be admitted that this is an extremely important idea because the issues of ecology are becoming more and more important from year to year. The popularity of the lifestyle based on respect for the environment is constantly growing, therefore it can be assumed that this is a tendency that will develop even more in the near future. In view of the above, it is worth noting that glass packaging itself strongly fits into the trends in the packaging in 2021, precisely because of the ecological aspect and the possibility of their reuse.

Packaging trends 2021 - what to follow?

The ecological aspects of glass packaging are not the only advantages that fit in with the current trends. It is also extremely important how a given product looks in the packaging. Therefore, it is worth paying attention to the colors, size and shape of the packaging. These elements strongly reflect the current fashion for natural products.

Tinted glass - style and ecology

In the case of glass packaging, the color is not only visual but also protective. Brown and green glass is used for specific food products that require protection against UV radiation. It turns out that such natural colors appeal to consumers very much because it is so associated with the eco-trend. At the moment, decorative elements in a rustic style are very fashionable, and dark brown and dark green bottles fit this style very well. For this reason, drinks in bottles of this color are a decoration in themselves on special occasions, and after emptying, they can be used in a creative way or processed.

White glass - simplicity and product visibility

The above advantages of tinted glass packaging can also be applied to white glass. Transparent glass bottles and jars are also in line with the current fashion for naturalness. White glass perfectly exposes the contents of the package, making it very suitable for visually attractive products. This may apply to various types of preserves, in which the same color and consistency of the product please the eye. Due to the popularity of healthy eating, such a procedure can be appreciated by consumers.

Pack size matters

Of course, the size of the packaging is very individual for food producers and depends on many factors. While the younger generation pays much less attention to the issue of packaging size, it may be important for slightly older consumers, especially seniors. It is mainly about the possibility of finding clear information about the product, which is much easier to read on a larger package, which is significant facilitation for the elderly. The large size of the packaging, and therefore the greater their content, also promotes savings. Therefore, it is worth considering the ideology of the brand in this matter in order to combine it with what may be of importance to consumers at the moment.

The shape of the packaging can be a showcase of the product

The aforementioned minimalism also applies to the shape of glass packaging, as minimalist forms are very popular nowadays. Simple and slender gallons, bottles, and jars are associated with the familiarity and richness of nature, which is currently very popular. Of course, the unusual shapes of glass packaging also fit into the trends in the 2021 packaging. However, it is worth remembering that the end result of the product should look natural and stylish. One can follow the principle according to which the more fanciful the packaging, the more modest the label, and vice versa. Such a dependence will certainly make the product present in line with current consumer expectations.

Summing up, the current trends, both in terms of packaging and its content, show consumer confidence in products from small family manufactories. Being inspired by nature and taking advantage of its richness is extremely appreciated. Recently, the work of human hands has also been appreciated, which is why all handicrafts, products based on family recipes, as well as simple packaging with extraordinary creativity enjoy and will enjoy a lot of interest.